University of Dallas - Marketing Management

Concentration in Marketing Management

Graduate management education in marketing at the University of Dallas is designed to provide marketing professionals with the strategic and tactical knowledge and tools they need to perform successfully in the global economy.

Courses in Marketing Management

MBA Degree Requirements

In addition to the MBA core course requirements, students who complete BUAD 8380, MARK 7325 and two Marketing electives will receive a Concentration in Marketing Management designation on their transcript.

BUAD 8380. Applied Research Methods*
MARK 6323. Consumer Behavior*
MARK 6329. Advertising and Marketing Communications*
MARK 7322. Brand Marketing*
MARK 7325. Strategic Marketing*
MARK 7330. Services Marketing*

Graduate Certificate Requirements
BUAD 6305. The Effective Leader
MARK 6305. Value-Based Marketing*
MARK 6323. Consumer Behavior*
MARK 7325. Strategic Marketing*
BUAD 8380. Applied Research Methods*
Select one Marketing elective from:
MARK 6329. Advertising and Marketing Communications*
MARK 7322. Brand Marketing*
MARK 7330. Services Marketing*

* denotes courses with prerequisites

Detailed course descriptions can be found here.

Printable version