The University of Dallas S&E concentration is designed to prepare you for a career as an executive in the sports and entertainment industries. Our courses will give you both a strong foundation in business fundamentals, as well as the knowledge of how to apply these to the ever-changing, multi-billion dollar aspects of sports and entertainment.
MBA Degree Requirements In addition to the MBA core course requirements, students who complete the four S&E concentration courses will receive a Concentration in Sports and Entertainment Management designation on their transcript.
MARK 6340. Contemporary Issues in S&E Management MARK 7322. Brand Marketing* MARK 7330. Services Marketing* MARK 7341. Facility and Event Management Graduate Certificate Requirements BUAD 6305. The Effective Leader MARK 6305. Value-Based Marketing* MARK 6340. Contemporary Issues in Sports and Entertainment Management MARK 7322. Brand Marketing* MARK 7330. Services Marketing* Select one Sports and Entertainment elective: MARK 7341. Facility and Event Management MARK 8340. Special Topics in Sports and Entertainment Management
* denotes courses with prerequisites Detailed course descriptions can be found here.
...The University of Dallas College of Business is an official partner of the Dallas Stars. This relationship provides unique access and insight to the operations of these elite organizations.
...The S&E curriculum is overseen by an advisory board of executives with years of industry experience. This ensures that material in each course is timely and relevant.
...S&E students get hands-on experience working on consulting projects for firms in the industry. Past project clients include the Dallas Mavericks, American Airlines Center, Frisco RoughRiders, Verizon Theatre at Grand Prairie and Lone Star Park.
...S&E alumni work in the industry for firms such as FC Dallas, Las Colinas Entertainment Center, Bell Helicopter Armed Forces Bowl, Allen Americans, Boomer Esiason Foundation, IAAM, Midwestern State University, Tulsa Drillers and the U.S. Bowling Congress to name a few.
Official Partner of the University of Dallas College of Business
· Brittany Cameron ’09 - Energy Central
· Paula Cheingthong ’10 - LComm Marketing & Public Relations
· Randy Cumberland ’05 - Allen Americans
· Cathy Hessick ’06 - Winthrop University
· Rob Gardenhire ’08 - Tulsa Drillers
· Sha’Branddon Johnson ’05 - Attorney
· Dr. Jerry Kissel ’06 - Association of Luxury Suite Directors
· Kristine Mansour ‘02 - Dallas Regional Chamber
· Jacob Moss ’07 - Domann & Pittman Sports Agency
· Anne Rector ‘07 - ESPN
· Peter Slater ‘06 - The Las Colinas Group
· Jake Thompson ’08 - AthElite Marketing
· Brittany Timmerman ’09 - SMU Athletic Forum and Doak Walker Award
· Billy Villarreal ’10 - Lubbock Coronado High School
· Sara Warren ’05 - U.S. Bowling Congress
· Dr. Rodney Williams ’05 - International Association of Venue Managers
Terry Allen, 1016 Media
Todd Blouin, Genesco Sports Enterprises
Bill Brady, UNLV Athletics
Dave Brown, American Airlines Center
Yolanda Bruce Brooks, Sports Life Transitions
Ronnie Davis, 4R Marketing
Thom Falls, Film Finance Consultant
Mike Farris, Farris Literary Agency
Bill Glenn, The Marketing Arm
Jon Heidtke, Fox Sports Net
Jack Kelly, EPI
Marc Kidd, Winnercomm
George Killebrew, Dallas Mavericks
Bob Lilly, Jr., Bob Lilly Professional Promotions
Larry Lundy, Lundy Marketing Group
Tom Lyons, Hooptown, LLC
Susan Martin, WorkPlace Media
Therese Moncrief, Lone Star Film Society
Geoff Moore, Dallas Stars
Mark Panko, Sports Consultant
Ward White IV, Entertainment Attorney
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