Concentration in Marketing

If you are interested in understanding the development and marketing of products and services, then a concentration in Marketing will interest you as a Business Leadership specialization.

The concentration in Marketing is a 15-hour curriculum focused on the major organizational functions within the marketing discipline. Its purpose is to provide a structured vehicle for the study of buyer and seller behavior. Business Leadership majors only are eligible to participate. Its primary audience includes students interested in careers in advertising, retailing, sales and marketing management, and marketing research.

Concentration Requirements. 15 credit hours of study to include:

Select 1 comprehensive course (3 credit hours) from the following:
BUS 3321 International Marketing Management
BUS 4321 Retail Management

Select 4 additional courses (12 credit hours) from the following:
BUS 3321 International Marketing Management
BUS 3322 Market Research
BUS 3323 Buyer Behavior Management
BUS 3324 Selling and Sales Management
BUS 3352 Topics in Business Leadership (marketing topic)
BUS 3357 Business Internship (Marketing)
BUS 4321 Retail Management
BUS 4325 Integrated Marketing Communications
BUS 4352 Topics in Business Leadership (marketing topic)

A given culture reveals its overall understanding of life through the choices it makes in production and consumption. It is here that the phenomenon of consumerism arises. In singling out new needs and new means to meet them, one must be guided by a comprehensive picture of man which respects all the dimensions of his being and which subordinates his material and instinctive dimensions to his interior and spiritual ones. If, on the contrary, a direct appeal is made to his instincts – while ignoring in various ways the reality of the person as intelligent and free – then consumer attitudes and life-styles can be created which are objectively improper and often damaging to his physical and spiritual health. (Pope John Paul II, Centesimus annus, 1991)