John Colias was the Senior Vice President at Decision Analyst, a leading marketing research consulting firm, where he lead the Advanced Analytics Group. He has more than thirty years of experience applying statistical models and methods, and helping businesses optimize their marketing programs, products, strategies, and pricing. John holds a Ph.D. in economics from the University of Texas at Austin. He worked for the first ten years of his career in a corporate environment, then spent twenty-two years as a marketing research and analytics consultant, supporting a large variety of industry categories. John specializes in predictive modeling, big data analytics, econometrics, and discrete choice modeling. In August 2017, John joined the University of Dallas full-time as an Affiliate Assistant Professor of Business Analytics.