MBA in Sports and Entertainment Management

The University of Dallas S&E concentration is designed to prepare you for a career as an executive in the sports and entertainment industries. Our courses will give you both a strong foundation in business fundamentals, as well as the knowledge of how to apply these to the ever-changing, multi-billion dollar aspects of sports and entertainment.

What makes our program unique?

• The S&E curriculum is overseen by an advisory board of executives with years of industry experience. This ensures that material in each course is timely and relevant.
• S&E students get hands-on experience working on consulting projects for firms in the industry. Past project clients include the Dallas Mavericks, American Airlines Center, Frisco RoughRiders, Verizon Theatre at Grand Prairie and Lone Star Park.
• S&E alumni work in the industry for firms such as FC Dallas, Las Colinas Entertainment Center, Bell Helicopter Armed Forces Bowl, Allen Americans, Boomer Esiason Foundation, IAAM, Midwestern State University, Tulsa Drillers and the U.S. Bowling Congress to name a few.

Alumni Council

• Brittany Cameron '09 - Energy Central
• Paula Cheingthong '10 - LComm Marketing & Public Relations
• Randy Cumberland '05 - Allen Americans
• Cathy Hessick '06 - Winthrop University
• Rob Gardenhire '08 - Tulsa Drillers
• Sha'Branddon Johnson '05 - Attorney
• Dr. Jerry Kissel '06 - Association of Luxury Suite Directors
• Kristine Mansour '02 - Dallas Regional Chamber
• Jacob Moss '07 - Domann & Pittman Sports Agency
• Anne Rector '07 - ESPN
• Peter Slater '06 - The Las Colinas Group
• Jake Thompson '08 - AthElite Marketing
• Brittany Timmerman '09 - SMU Athletic Forum and Doak Walker Award
• Billy Villarreal '10 - Lubbock Coronado High School
• Sara Warren '05 - U.S. Bowling Congress
• Dr. Rodney Williams '05 - International Association of Venue Managers

Sports and Entertainment Management Course Requirements

Detailed course descriptions can be found here.

MBA Degree Requirements
In addition to the MBA core course requirements, students who complete the four S&E concentration courses will receive a Concentration in Sports and Entertainment Management designation on their transcript.

MARK 6340. Contemporary Issues in S&E Management
MARK 7322. Brand Marketing*
MARK 7330. Services Marketing*
MARK 7341. Facility and Event Management

Graduate Certificate Requirements
BUAD 6305. The Effective Leader
MARK 6305. Value-Based Marketing*
MARK 6340. Contemporary Issues in Sports and Entertainment Management
MARK 7322. Brand Marketing*
MARK 7330. Services Marketing*

Select one Sports and Entertainment elective:
MARK 7341. Facility and Event Management
MARK 8340. Special Topics in Sports and Entertainment Management

* denotes courses with prerequisites

The University does not discriminate on the basis of sex in its programs and activities. Any person alleging to have been discriminated against in violation of Title IX may present a complaint to the Title IX coordinator. The Coordinator assists in an informal resolution of the complaint or guides the complainant to the appropriate individual or process for resolving the complaint.

Title IX Coordinator: The University has designated Janis Townsend, Director of Human Resources, as the Title IX Coordinator. Human Resources is located on the second floor of Carpenter Hall and the phone number is (972) 721-5382.

Unlawful Discrimination and Harassment: The University of Dallas does not discriminate on the basis of race, color, national origin, sex, disability, or age in its programs and activities. The following person has been designated to handle inquiries regarding the non-discrimination policies: Janis Townsend, Director of Human Resources – section 504/ADA Coordinator – Title IX Coordinator – Age Discrimination Act Coordinator – Office of Human Resources, Carpenter Hall 2nd Floor – 1845 E.. Northgate Drive, Irving, TX. 75062 – (972) 721-5382.