Marketing Management Information

Graduate management education in marketing at the University of Dallas is designed to provide marketing professionals with the strategic and tactical knowledge and tools they need to perform successfully in the global economy.

Programs in Marketing Management

An emphasis in Marketing Management is offered for the following programs:

Master of Business Administration
MBA Degree Completion
Graduate Certificates

Courses in Marketing Management

To receive the MBA concentration in Marketing Management designation on their transcript students must complete BUAD 8380 and 3 Marketing electives. *Courses with prerequisites.

BUAD 8380 Applied Research Methods*
MARK 6321 Personal Selling
MARK 6323 Consumer Behavior*
MARK 6325 Sales Management*
MARK 7322 Brand Marketing*
MARK 7324 International Marketing Management*
MARK 7325 Strategic Marketing*
MARK 7326 Business-to-Business Marketing*
MARK 7330 Services Marketing*

Click here for course descriptions.