Marketing Management Information

Graduate management education in marketing at the University of Dallas is designed to provide marketing professionals with the strategic and tactical knowledge and tools they need to perform successfully in the global economy.

Programs in Marketing Management

An emphasis in Marketing Management is offered for the following programs:

Master of Business Administration
MBA Degree Completion
Master of Management
Graduate Certificates

Courses in Marketing Management

To receive the MBA concentration in Marketing Management designation on their transcript students must complete BUAD 8380 and 3 Marketing electives. *Courses with prerequisites.

BUAD 8380 Applied Research Methods*
MARK 6320 Public Relations
MARK 6321 Personal Selling
MARK 6323 Consumer Behavior
MARK 6325 Sales Management
MARK 6327 Direct Marketing
MARK 6329 Advertising & Marketing Communications
MARK 7320 International Advertising
MARK 7322 Brand Marketing
MARK 7324 International Marketing Management*
MARK 7325 Strategic Marketing
MARK 7326 Business-to-Business Marketing
MARK 7327 Digital Marketing Strategies*
MARK 7329 Product Development
MARK 7330 Services Marketing
MARK 8320 SPTP: Marketing Management
Click here for course descriptions.