Creative Services Guidelines

Centralized marketing and communications ensures quality.

All campus units (e.g. schools, colleges, departments, etc.) at the University of Dallas must work with the Office of Marketing & Communications to fulfill all external marketing and communications needs. This includes, but is not limited to, projects in print, digital, web and email format.

Exceptions to this creative services policy may be granted in rare circumstances. Requests for waivers should be made in writing to Roberta Daley at rdaley@udallas.edu.

The Office of Marketing & Communications will not provide support to the work of any individual or group of individuals who violate this policy or are granted a waiver.

While Marketing & Communications will use internal resources whenever possible to produce quality, timely and budget-friendly creative, it may be necessary from time to time to work with outside freelancers and contractors. In such instances, which will be determined by the creative services manager with approval from the assistant vice president of marketing and communications, the project owner will be notified in writing. The notification will include an estimate of all costs, if any, to be charged back to the campus unit.

For more information, contact Roberta Daley at 972-721-5179 or rdaley@udallas.edu.