Why did you become a professor?
I became a professor because I think being a professor is a noble profession for everyone
involved. Students and professors can learn from each other leading to a sustained
learning environment.
What do you enjoy most about teaching?
Exchanging ideas and discussing views with students. It is the interaction with students
that makes my job a blessing.
What do you hope students gain from your courses?
Commitment to continuous improvement where they value the pursue of knowledge.
What did you do prior to entering academia?
I had a myriad of jobs. I have worked in retail sales, auditing, as well as a teaching
and research assistant.
What are you passionate about outside of the University?
I am passionate about my son and being an engaged mother.
What are your research interests?
My main interests are in sales. For example, I have looked into what leads to unethical
sales behaviors among salespeople and what areas are prone to such behaviors. I am
now looking into the role that religious speech content exhibited by a salesperson plays
in potential buyers. I have also done entrepreneurial research looking into individuals
who form complex start ups; specifically, craft breweries.
Professional Selling, Channels of Distribution, Entrepreneurship, and Pedagogy
Outstanding Service Award 2015, 2016 – National Conference in Sales Management
Haggar Scholar Award 2015 – University of Dallas
University level award to attend the Negotiation Seminar at Harvard University.
Haggar Scholar Award 2013 – University of Dallas
University level award to attend the Harvard Case Method Seminar at Harvard University
Coached the winning team in the 2013 regional marketing contest: Market the IMA! (Institute
of Managerial Accountants). The University received a plaque and a $500 donation.
Recognized in the Thank a Teacher Program Fall 2011 – University of North Texas at
Dallas
Received an appreciation letter from the Office of the Provost acknowledging the positive
impact I had on students as reported in that years’ the graduation survey.
Linda S. Felts Award (2009) - The University of Texas of the Permian Basin.
Recognition for Outstanding Student Assistance.
Best Track Paper (2005) - Association for Global Business Conference.
Track #8: Online Buying, Internal Marketing, and Marketing Strategy.
Paper: Emotions and Emoticons Expressed in Online Communities: A Latin American Comparison.
Laura Serviere, Monica D. Hernandez, and Michael S. Minor.
Honorable Mention (2006) - 2nd Annual College of Business Video Workshop “Capturing
Consumption.” Video: “Cucci or Gucci? An Exploratory Study of Counterfeits on the
U.S.-Mexico Border. Co-author: Sindy Chapa. April 22. The University of Texas-Pan American.
University of Illinois at Chicago/Kauffman Foundation Symposium Scholarship (2006).
To assist the UIC Research Symposium on Marketing and Entrepreneurship, August 1-3 in Chicago, Illinois.
University of Minnesota, Georgia Tech, and Georgia School of Management Scholarship
(2005).
To assist with the Sixth Annual Doctoral Workshop on International Entrepreneurship
(2005), May 20-22 in Minneapolis, Minnesota.
SPECIAL MENTIONS
Runner up for “Most relevant to Entrepreneurs Paper” Award 2015 – “The Moderating
Role of Cultural Fit and Prior Start-up Experience on Entrepreneur-Opportunity Fit:
A Theoretical Development,” USASBE Conference.
Nominated to the University of Texas of the Permian Basin 2009 President’s Teaching
Award.
KEY STUDENT ENGAGEMENT WORK
Faculty Sales Coach:
Sales Decathlon top 20 finalist 2014 – Northern Illinois University
Global Bilingual Sales Competition 2016 – Florida International University
Market Share – Marketing Faculty Advisor 2014 – present