Cor Challenge Aims to Increase Alumni Participation, Start Conversations
The Alumni Relations Office will kick off 72 hours of social media and online initiatives
geared towards increasing the alumni participation ratethe Cor Challenge on Thursday, May 8. Alumni are invited to join the grass roots movement starting the
conversation about giving and encouraging other alumni to donate to the Cor Fund.
"The Cor Challenge is about three things," said Leah Looten, BA '09 MBA '14, director
of alumni and donor relations. "Increasing the alumni participation rate, elevating
the conversations about UDwhat we love about UD and the reasons why we want it to
flourishand financial support."
The alumni participation rate, the percentage of alumni that give, is a factor in
academic rankings and the decision-making process of most philanthropic foundations
and other prospective donors.
Last year's campaign increased the undergraduate alumni participation rate from 13
percent to 16 percent and raised more than $70,000 from 631 alumni in three days.
Millennial alumni were particularly active last year as illustrated by the Class of
2008's participation rate, which increased from 22 percent to 30 percent.
Check out this year's challenges here.
"If you are an alumnus and you would like to represent UD to alumni in the Cor Challenge,
please contact Kate or me. We'd love to add your name to the Cor Squad or hear about why you participate," said Looten.