J. Lee Whittington Named Dean of Gupta College of Business
Professor of Management J. Lee Whittington, Ph.D., has taught at the college since 2000.
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Here you will find an alphabetical listing of most often used elements of UD style related to marketing and communications. This style guide is based upon the Associated Press Stylebook, which is the industry standard for colleges and universities across the country.
Please use these guidelines as a resource for your department, office or school, and share it with those who work on your marketing and communications projects. All marketing communications intended for any off-campus audience, including email, digital, web and print, are required to adhere to these guidelines.
This guide was created to be a resource for the university community and is one way we can help ensure consistency in the marketing and communications materials developed across the university. If you have a question not addressed in the guidelines below, please contact Clare Venegas in the Department of Marketing and Communications at 972-721-5179 or e-mail cvenegas@udallas.edu.
abbreviations
Abbreviate words only if a reader would quickly recognize the abbreviation. These might include:
academic degrees
For most references use associate degree, bachelor's degree, master's degree or doctorate (all lowercase) in place of degree abbreviations. Note that doctorate degree is redundant - use doctoral degree. It is preferable to use a degree, not his degree or her degree.
Use abbreviations only when necessary to distinguish the specific type of degree or when the use of full terms would prove cumbersome, such as in a list. The word degree should not follow a degree abbreviation. When used after a name, an academic degree is set off by commas.
academic departments and administrative offices
Capitalize the names of departments and the words department and office when they appear as part of the official name or are used in reference to a specific institution.
academic titles
Capitalize and spell out formal titles like professor, dean, professor emeritus and chair when they immediately precede a name. Modifiers such as acting, department and adjunct are also capitalized when used before a name. Titles following a name are not capitalized.
academic year
Use 2013-14 not 2013-2014 for an academic year. Also lowercase seasons, semesters and terms. However, “to,” not a dash, should be used when introducing a range of dates (from 2012 to 2013, not from 2012–13).
acronyms
Always spell out an acronym on the first reference. Use the proper and full name of programs on first reference. Acronyms for buildings should never be used (e.g. SOM, COB, etc.).
address
Always use 1845 E. Northgate Dr., Irving, TX 75062 as the mailing address or return address on any UD publication or web page. Any other format on udallas.edu may negatively affect web search rankings.
Use abbreviations for street (St.), avenue (Ave.) and boulevard (Blvd.) when used in a numbered address. Similar words (alley, drive, road, terrace, etc.) are always spelled out. Directionals - north, south, east, west - are abbreviated when used with an address.
adjunct instructor
Title used for part-time faculty member appointed to teach one academic year or less. Use adjunct instructor rather than adjunct alone. Capitalize when used before a name.
administrative titles
Capitalize formal titles before a name. Titles after a name or are not capitalized.
adviser v. advisor
Adviser is the preferred spelling according to the AP Stylebook.
affiliate
Non-tenure-track professor. When used with professional title, capitalize before, lowercase after.
alma mater
A school, college or university that one has attended or from which one has graduated, or the anthem of an institution of higher learning. Do not italicize.
alumnus, alumni, alumna, alumnae
Use alumnus (alumni in the plural) when referring to a man (or group of men) who attended
the university. Use alumna (alumnae in the plural) for similar references to a woman
(or group of women). Use alumni when referring to mixed groups of men and women. Alumnus
can be used for a single person, gender neutral. Do not use alum.
For all graduates include the abbreviation of the academic degree and the year it
was received.
a.m.
Abbreviations for divisions of the day are lowercase. Numerals and periods are used with these abbreviations.
Ann & Joe O. Neuhoff Institute for Ministry & Evangelization
The Ann and Joe O. Neuhoff Institute for Ministry & Evangelization was formerly known
as simply the School of Ministry (SOM) and prior to that the Institute for Religious
and Pastoral Studies (IRPS). Full name on first reference, then Neuhoff Institute
for Ministry & Evangelization or school of ministry (lowercase).
Anselm Hall; do not use dorm.
associate degree
Spell out associate degree instead of abbreviations for most references. Note there
is no "s" at the end of associate.
athletics
Athletics is the preferred term to use, rather than sports. General team names should
be lowercase: baseball team, softball team. Capitalize Crusaders. Students who participate
in athletics should be referred to as student athletes.
Augustine Hall
Baccalaureate Mass
Special liturgy offered at the closing of the academic year.
bachelor's degree
Refer to “academic degrees”
basement
Use lower level. Do not use when referring to University of Dallas locations.
Beatrice M. Haggerty Gallery
The official name of the art gallery.
Common incorrect uses: Haggerty Art Gallery, Beatrice M. Haggerty Art Gallery
Bible
Capitalize, without quotation marks, when referring to the Scriptures in the Old Testament or the New Testament. Capitalize related terms like the Gospels, Gospel of St. Mark, the Scriptures and the Holy Scriptures. Lowercase biblical in all uses. Lowercase bible when used as a nonreligious term.
book titles
Use italics to set off the names of books. Exceptions include the Bible and books
that are primarily catalogs of reference material (almanacs, dictionaries, etc.).
Use quotations to set off titles in press releases, however, as this adheres to AP
style.
Braniff Graduate Building
Braniff Graduate School of Liberal Arts
The official name of the liberal arts graduate school.
Braniff Memorial Tower
buildings
Capitalize official names of university facilities, but not information references. Do not abbreviate any words in building names, including the word building.
Bulletin
The University of Dallas Bulletin is the source of information for official university academic programs.
Cardinal Farrell Hall
Catholic
Always capitalize when referring to the Roman Catholic Church.
Catholic social teaching
campus
Because the University of Dallas has more than one campus, use university or university
community when referring to UD as a whole.
Capstone
Capitalize Capstone.
Catherine Hall
centuries
References to particular centuries should be in lowercase, spelling out numbers less than 10.
chair
A person in charge of a department or committee is a chair. Capitalize as a formal title before a name. Do not capitalize as a casual, temporary position.
church
Capitalize as part of the formal name of a building, a congregation or a denomination. Lowercase in phrases where the church is used in an institutional sense.
Church of the Incarnation
Clark Hall
Formerly West Hall.
class year
The preferred way to reference class year is with an apostrophe and the last two digits of the class year. Capitalize only when part of a proper class name. In text, use class years following a name set off by commas and with the degree abbreviation. If more than one degree has been earned, no comma should separate the degrees. For non-degreed students, do not list a class name. The class year should be referenced as the most recent year of attendance and should not be set off by commas.
Cistercian Abbey of Our Lady of Dallas
Cistercian Order, Cistercians
classroom
Should be used as one word.
coed
University of Dallas is a coeducational institution. Do not refer to a female student
as a coed.
college, university
Capitalize as part of a formal title. Lowercase otherwise.
commas
Use commas to separate elements in a series. In most cases, do not use a comma before the conjunction in a simple series.
commencement
Ceremony recognizing graduates; preferred over graduation. Use lowercase when referring to commencement in a general sense; uppercase when referring to a specific commencement exercise or ceremony.
committee
Capitalize the full name of specific committees and task forces.
Constantin College of Liberal Arts
The official name of the undergraduate college
Core Curriculum
Capitalize both. *This is new as of November 2019.
Cor Fund
The university's annual giving fund
course titles
Lowercase when referring to multiple courses or courses in general. Uppercase if referring to a specific name of a class or if the class uses a proper noun or numeral.
Cowan-Blakley Memorial Library
Formerly William A. Blakley Library.
co-worker
Use a hyphen.
Crusader (The)
The title of UD's yearbook.
curriculum
Curricula in plural form.
curriculum vitae
Academic equivalent of a résumé. Do not use CV or vita. Plural is curricula vitae.
Dallas/Fort Worth
Spell with a forward slash and not a hyphen; do not refer to as the DFW Metroplex
dates
Capitalize the names of months in all uses. When a month is used with a specific date, abbreviate only Jan., Feb., Aug., Sep., Oct., Nov., and Dec. Spell out when using alone or with a year. When a date refers to a month, day and year, set off the year with commas before and after the year.
dean
Capitalize when used as a formal title before a name. Lowercase in other uses.
dean's list
Lowercase in all uses.
degrees
See academic degrees.
department
Capitalize proper department names.
diocese
Capitalize as part of a proper name or when referring to a specific diocese.
director
Capitalize when accompanied by a name and used before the name.
doctor
Use Dr. only for physicians, dentists, members of the paramedical professions (osteopaths, optometrists, chiropractors, podiatrists etc.) and clergymen who hold earned or honorary doctorates. Do not use as a title in front of a person who holds a doctorate.
doctorate
A noun meaning doctoral degree, not doctorate degree. Preferred form is to say a person holds a doctorate with the name of the area of specialty.
dollars
Use numerals and the dollar sign. Exception is casual references. For amounts of more than $1 million use the dollar sign and numerals up to two decimal places.
dormitory
Use residence hall or apartment rather than dormitory or dorm.
Due Santi
The official name of the University's campus near Rome is the Eugene Constantin Campus. The Eugene Constantin Campus is the preferred name when referring to the campus near Rome. Rome campus may be used on second reference.
Note that the name Due Santi is commonly used in reference to the university's campus
near Rome. The campus, located in the commune of Marino, Italy, is in an area known
as Due Santi. This was the last watering stop on the ancient Appian Way before travelers
entered the city of Rome. Both Peter and Paul are thought to have stopped there, hence
the name Due Santi or Two Saints.
UD Legacy Society
UD Legacy Society is the proper name of the university’s planned giving society.
Lowercase without a hyphen.
Ed Maher Athletic Center and Athletic Complex
entitled/titled
Use the word entitled to mean a right to do or have something. Do not use it to mean titled.
Eta Sigma Phi
National honor society for classics majors.
Eugene McDermott Lectureship
Eugene Constantin Campus
The official name of the university's campus near Rome is the Eugene Constantin Campus. The Eugene Constantin Campus is the preferred name when referring to the campus near Rome. Rome campus may be used on second reference.
Note that the name Due Santi is commonly used in reference to the University's campus
near Rome. The campus, located in the commune of Marino, Italy, is in an area known
as Due Santi. This was the last watering stop on the ancient Appian Way before travelers
entered the city of Rome. Both Peter and Paul are thought to have stopped there, hence
the name Due Santi or Two Saints.
emeritus, emeriti, emerita, emeritae
Used to denote individuals who have retired but retain their rank or title. Emeritus is singular masculine adjective; emerita is singular feminine adjective; emeriti is plural masculine or mixed gender group adjective; emeritae is plural feminine adjective. Uppercase when part of a title that comes before the name. Place emeritus after the formal title. Lowercase when not part of a title.
The department's faculty included two professors emeriti.
faculty
Can stand alone in most references; use member in conjunction with faculty only when defining a person's membership among the faculty.
When referring to the faculty as a group, use is. When referring to several individuals, use are.
Never use faculties when referring to members of the faculty.
Fort Worth
Spell out Fort in all instances. Use a forward slash when used in conjunction with
Dallas, as in Dallas/Fort Worth.
freshman, freshmen
Note use of singular and plural terms. (see student classifications)
Fulbright Scholar
The Fulbright program is the U.S. government's premier scholarship program. Fulbright is always capitalized.
fundraising, fundraiser
One word in all cases.
Galecke Open
Gorman Lecture Center
grade point average (GPA)
Spell out grade point average. If you must abbreviate, do not use periods between the letters.
Graduate School of Management (GSM)
The former name of the graduate business school within the College of Business. Use
only in historical context. When abbreviating, include the in front of the acronym
GSM when used as a noun. When used as an adjective, use GSM only.
graduation
Commencement is the preferred term.
Gregory Hall
Haggar Art History Auditorium
Haggerty Art Village
Helen Corbitt Memorial Suite
Holy Trinity Seminary
Homecoming / Alumni & Family Weekend
Capitalize when referring to the annual university event held in the fall. Preferred title is Alumni & Family Weekend.
honorary degree
All references to honorary degrees should specify that the degree was honorary. Do
not use Dr. before the name of an individual whose only doctorate is honorary.
honors
Upon graduation, students can earn the following honors based on grade point averages: summa cum laude, magna cum laude, and cum laude.
honor roll
See dean's list.
Interterm
Capitalize Interterm when it refers to weeks of study in January.
internet
Lowercase.
Institute for Religious and Pastoral Studies (IRPS)
The IRPS program has been renamed the School of Ministry. Discontinue using the Institute for Religious and Pastoral Studies name and IRPS acronym.
J.M. Haggar Sr. University Center
Jerome Hall
John W. Carpenter Hall
junior
See student classifications
Kappa Delta Pi
The national honor society for education majors
Steve Landregan, Steven T. Landregan or Stephen Thomas Landregan (NOT Steve T. Landregan)
Alumnus and Landregan Lecture supporter
Lynch Hall
Madonna Hall
Margaret Jonsson Theatre and Courtyard
Mass
Always capitalize when referring to the ceremony, but lowercase any preceding adjectives:
high Mass, low Mass, requiem Mass. Note that Mass is celebrated, not said.
Mass of the Holy Spirit
Special liturgy at the opening of the academic year.
master's degree
Use instead of abbreviations for most references; always requires an apostrophe. A master’s degree or a master’s is acceptable in any reference.
mathematics
Always spell out; do not use math.
Mayterm
medical degree/title abbreviations
Generally, do not use periods: RN, LPN, DVM, etc. An exception might be when using MD or DO after someone’s name, especially in a list that also includes Ph.D.s:
National Alumni Board
Often referred to as NAB. Spell out on first reference, then abbreviate.
numbers
Whole numbers one through nine are spelled out in text. For all other numbers, numerals are used.
O'Connell Hall
office
Capitalize only as part of a formal name or title.
on campus, on-campus
On campus shows adverbial location; on-campus is a unit modifier.
online
Lowercase and do not hyphenate
over
Over refers to spatial relationships. More than is preferred with numerals.
paintings
Use quotation marks around the names of paintings and other works of art.
part time, part-time
Hyphenate when used as a compound modifier.
Patrick E. Haggerty Science Center
percent
The % symbol is now acceptable.
Ph.D.
Preferred form is to say a person holds a doctorate with the name of the area of specialty.
Phi Beta Kappa
The oldest undergraduate honor society in the United States.
play titles
Put italics around the names of plays, operas and similar titles.
p.m.
Abbreviations for divisions of the day are lowercase. Numerals and periods are used
with these abbreviations.
pope
Capitalize when used as a formal title before a name. Lowercase in all other uses.
president
Capitalize when used as a formal title before a name. Lowercase in all other uses.
Priory of St. Albert the Great
professor
Capitalize when used before a name. Do not abbreviate.
Psi Chi
The national honor society for psychology majors.
Note that only Rathskeller is capitalized, not the.
registrar
Use registrar (the person) or Office of the Registrar (name of office) when referring specifically to the University registrar.
residence halls
Preferred to dormitories.
Reunion Weekend
Preferred name is Alumni and Family Weekend rather than Homecoming or Reunion Weekend.
Rome campus
The official name of the University's campus near Rome is the Eugene Constantin Campus. The Eugene Constantin Campus is the preferred name when referring to the campus near Rome. Rome campus may be used on second reference.
Note that the name Due Santi is commonly used in reference to the University's campus
near Rome. The campus, located in the commune of Marino, Italy, is in an area known
as Due Santi. This was the last watering stop on the ancient Appian Way before travelers
entered the city of Rome. Both Peter and Paul are thought to have stopped there, hence
the name Due Santi or Two Saints.
Rome Program
The University of Dallas Rome Program is the official name of the Rome Program. Use
the full title of the program on first reference. You may use Rome Program on second
reference.
room
Capitalize in such uses as Augustine Hall, Room 101. For on-campus use only, Augustine 101 is acceptable.
SAT
SAT is acceptable on all references for the Scholastic Aptitude Test or Scholastic Assessment Test.
Satish & Yasmin Gupta College of Business
On first reference, use the Satish & Yasmin Gupta College of Business or, for external references when the university's name is necessary, the University of Dallas' Satish & Yasmin Gupta College of Business or the Satish & Yasmin Gupta College of Business at the University of Dallas; second and subsequent references - the Gupta College of Business, Gupta College, College of Business, etc.
Do not use Graduate School of Management unless in historical context.
SB Hall
seasons
Lowercase spring, summer, fall and winter and derivatives such as springtime unless
part of a proper name or title.
semester
Not capitalized unless part of a proper name.
senior
See student classifications.
sophomore
See student classifications.
spacing
Use only one space after sentence endings. This is the industry standard for publications
and news media.
sports
See athletics.
state names
Spell out the names of all 50 states when standing alone in textural material as well as when used in conjunction with a city or similar location. Use the two-letter postal abbreviations only with full addresses, including zip codes.
student
Do not capitalize as a title.
student classifications
Do not capitalize freshman, sophomore, junior or senior. Capitalize when referring to the class as a whole or collective group.
telephone numbers
When writing out phone numbers use hyphens and commas.
theater, theatre
Theater is the preferred spelling unless theatre is part of the proper name of a particular
group, program or location.
Theresa Hall
times
Numerals are to be used with a.m. and p.m. abbreviations. When indicating a span of time, a.m. and p.m. are included when the time spans both divisions. If both the starting and end time are in the same division, indicate after end time only. Both noon and midnight are lowercase and stand alone.
titled/entitled
Use the word entitled to mean a right to do or have something. Do not use it to mean titled.
titles
Capitalize formal titles before a name. Titles after a name are not capitalized.
Tower
The official name of the University of Dallas magazine.
trustee
Capitalize when used before a name.
university
Capitalize as part of a formal title. Lowercase otherwise.
University Apartments
University of Dallas
In every letter and publication, the full name of the university should be written out on first reference. If the word the is used in front of the title, do not capitalize the unless it is at the beginning of a sentence. On second reference, the university is preferred, but UD also is acceptable. Do not use the in front of UD. Do not capitalize university when it is used alone as a reference to the University of Dallas.
University of Dallas Board of Trustees
The official governing board for the University of Dallas. Lowercase “board of trustees”
when it stands alone.
University News (The)
The official name of the university's student newspaper is The University News.
University Scholar (The)
Publication of undergraduate student work.
URL
When writing out a URL, the www. may be dropped. Do not italicize an URL. If a URL
ends a sentence, you may leave off the period for clarity.
U.S.
The abbreviation U.S. is acceptable when used as a noun or adjective for United States.
USA
Do not use periods in the abbreviation for United States of America.
Vergil
Not Vergil. (Per Dr. Sweet.)
vice president
Written as two words. Capitalize when used as a formal title before a name. Lowercase in all other uses.
Web
Short form of World Wide Web. Web applications are not capitalized and are written as one word.
website
One word, lowercase.
West Hall
This is now Clark Hall.
years
Use an s without an apostrophe to indicate spans of decades or centuries. Use a comma after the year when included with month and day.
Professor of Management J. Lee Whittington, Ph.D., has taught at the college since 2000.
+ Read More“After earning my degrees, the doors blew right open for my career,” Wofford says.
+ Read MoreAs of today, over 1,900 University of Dallas alumni have banded together in the Forging Our Future challenge, unlocking a $200,000 challenge gift from an anonymous alumni couple.
+ Read More