Creative Services Guidelines

Centralized marketing and communications ensures quality.

All campus units (e.g. schools, colleges, departments, etc.) at the University of Dallas must work with the Office of Marketing & Communications to fulfill all external marketing and communications needs. This includes, but is not limited to, projects in print, digital, web and email format.

Exceptions to this creative services policy may be granted in rare circumstances. Requests for waivers should be made in writing to Roberta Daley at rdaley@udallas.edu.

The Office of Marketing & Communications will not provide support to the work of any individual or group of individuals who violate this policy or are granted a waiver.

While Marketing & Communications will use internal resources whenever possible to produce quality, timely and budget-friendly creative, it may be necessary from time to time to work with outside freelancers and contractors. In such instances, which will be determined by the director of marketing & communications operations and the project owner will be notified in writing. The notification will include an estimate of all costs, if any, to be charged back to the campus unit.

For more information, contact Roberta Daley at 972-721-5179 or rdaley@udallas.edu.

News

Senior Story 2020: For Bio Major, UD's Value Transcends Science

When it came time for Ana Henriquez, BA '20 and Class of 2020 valedictorian, to pick a college, she knew she wanted a small, Catholic, liberal arts university that offered both biology and Latin. That sounds like UD in a nutshell, and she thought so too. In the spring of her senior year of high school at The Atonement Academy in San Antonio, as she approached UD's campus for her last visit, she knew she would spend the next four years there and shouted to her mom, "Look, that's my tower! That's my home!"

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Senior Story 2020: Legacy Physics Major Soars Toward Aerospace

Given his strong UD legacy, Bill Bennett, BS '20, was practically destined to attend the University of Dallas. Stories about UD's Rome Program and rugby were essential aspects of Bennett's childhood given that both of his parents, as well as many extended relatives, are UD alumni. But while UD was in his blood, he ultimately chose UD because he wanted both a liberal arts education and a degree in physics, and he knew UD was the best place to combine the two.

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Senior Story 2020: Business Major Pursues Cybersecurity

It is not uncommon for the University of Dallas (UD) and the University of Texas at Dallas (UTD) to get confused, and Adella Klinte, BA '20, was unfortunately subject to that confusion. When she applied to UD, Klinte thought she was applying to UTD. Crazy though it may seem, Klinte thinks it was God's plan all along.

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