Visual Identity Symbols

Official Seal, Logo & Wordmark

Symbol Symbolism Approved Usage
Official University Seal 
  • Outer Circle: Founding date, name of University in Latin, motto in Latin.
  • Central Figure: Triquetra interwoven with triangle as a double symbol of the Holy Trinity. Circle is a symbol of eternity and unity of the Godhead.
  • Fleur-de-Lis: Symbol of the Blessed Virgin Mary, France, two teaching orders - Cistercian Order and Sisters of Saint Mary of Namur.
  • Shields: Crusader’s shield, Texas star/emblem of Mary, Torch of liberty and learning, oak/olive trees reference Texas.
  • Bottom: Trinity River is represented by the wavy lines.
  • Diplomas
  • Transcripts
  • Legal documents
  • Official university scholarly journals
  • Official university stationery
  • May not be used as an identifier, logo or graphic on any other publication without the express permission of the Office of Marketing and Communications.
UD Logo and Wordmark
  • Windows and Paths: The Holy Trinity of the Catholic Church (Father/Son/Holy Spirit); the unity of (body/mind/spirit), past/present/future enclosed in the ring of eternity; art/science/religion bound in a circle of culture. Also symbolic of the Trinity River.
  • No Walls: Limitless possibilities.
  • Columns: Roman columns found in the city of our second campus and home of the Holy See.
  • Torch: Light of Christ and hope/learning/liberty. Cross signifies our faith and values.
  • Bells: (Flip the image upside down and you see the hidden bell shape) Power of church-bells and a call to prayer.
  • Windows: if you are on the outside of a window looking in, then the window represents your view of yourself.
  • Internal and external use
  • Marketing materials – printed and online
  • Signage
  • T-shirts and other printed items
  • Used in conjunction with the horizontal and vertical wordmark; with or without The Catholic University for Independent Thinkers tagline
  • Wordmark may be used by itself in either the stacked or horizontal orientation

 The University of Dallas seal, logo and wordmark may not be used without the university's express written permission. Such requests should be sent to rdaley@udallas.edu

News

9 Things You Should Know About Groundhog 2018

For the UD community, the beginning of the spring semester also means that another significant event is on the near horizon: Groundhog 2018. It's the 55th Groundhog celebration at UD, and this year, we think, might just be the best one yet. From refreshers on the standard information to some exciting new additions we're trying out this year, here's what you need to know about the night the Groundhog will dance with the promise of spring.

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Annual MLK Day Symposium Fosters Discussion on Spirituality of Nonviolence and Inclusion

After spending nearly a decade in the banking industry, Sister Josephine (Toni) Garrett, C.S.F.N., BA '03, began searching for ways to build upon her Catholic faith, and on Monday, Jan. 15, 2018, she fostered a discussion on discipleship and discernment as she delivered the university's annual Martin Luther King Day Symposium lecture titled "I've Been to the Mountaintop: Reflections on a Spirituality of Nonviolence and Inclusion."

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UD Gathers Renowned Catholic Journalists to Examine the Modern Papacy

The University of Dallas is honored to bring together three of the most prominent voices in Catholic journalism in the United States for the 2018 Eugene McDermott Lectureship titled "The Papacy in the 21st Century: Where Are We, and Where Are We Going?" Ross Douthat (New York Times) and Austen Ivereigh (Crux), with John Allen Jr. (Crux) serving as moderator, will examine the modern papacy, situating Pope Francis' pontificate in the context of recent papal history, the broader Catholic tradition and the future of Catholicism.

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