Visual Identity Symbols

Official Seal, Logo & Wordmark

Trademark Purpose
UD Wordmark We primarily will use the University of Dallas
wordmark for external marketing, advertising and
promotion. This should be the ‘go-to’ trademark for
most purposes.
Official University Seal 

We will use the seal when a symbol is necessary or
provides a compelling and fitting addition to the
communication. This will be used more broadly in
both internal and external communications than in
recent years.

Symbolism

  • Outer Circle: Founding date, name of University in Latin, motto in Latin.
  • Central Figure: Triquetra interwoven with triangle as a double symbol of the Holy Trinity. Circle is a symbol of eternity and unity of the Godhead.
  • Fleur-de-Lis: Symbol of the Blessed Virgin Mary, France, two teaching orders - Cistercian Order and Sisters of Saint Mary of Namur.
  • Shields: Crusader’s shield, Texas star/emblem of Mary, Torch of liberty and learning, oak/olive trees reference Texas.
  • Bottom: Trinity River is represented by the wavy lines.
UD Athletic Logo We will use the interlocking UD symbol in support
of athletic teams and programs. This mark should
not be used as an alternative to the university
wordmark or seal for general promotions or communications.
Not Approved
Unapproved Tower logo

We will refrain from creating any new material or
items with the “tower and flame” logo. When
reproducing items that currently use this
trademark, we will replace it with the wordmark
alone whenever possible and/or use the UD seal
where necessary and appropriate.

Please Note: For use of any of these trademarks, there are important considerations and limitations (size, color, orientation, position, appropriateness for the design, etc.). Anyone with a need or desire to create new materials or use these trademarks — especially for external or promotional purposes — must seek guidance and approval from Marketing and Communications to ensure proper usage. For guidance and approval, please contact Marketing and Communications before developing any new items or material:

Roberta Daley, Director of Marketing & Communications Operations & Client Services, rdaley@udallas.edu / 972-721-5179
Submit a Creative Services Request

News

Senior Story 2020: For Bio Major, UD's Value Transcends Science

When it came time for Ana Henriquez, BA '20 and Class of 2020 valedictorian, to pick a college, she knew she wanted a small, Catholic, liberal arts university that offered both biology and Latin. That sounds like UD in a nutshell, and she thought so too. In the spring of her senior year of high school at The Atonement Academy in San Antonio, as she approached UD's campus for her last visit, she knew she would spend the next four years there and shouted to her mom, "Look, that's my tower! That's my home!"

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Senior Story 2020: Legacy Physics Major Soars Toward Aerospace

Given his strong UD legacy, Bill Bennett, BS '20, was practically destined to attend the University of Dallas. Stories about UD's Rome Program and rugby were essential aspects of Bennett's childhood given that both of his parents, as well as many extended relatives, are UD alumni. But while UD was in his blood, he ultimately chose UD because he wanted both a liberal arts education and a degree in physics, and he knew UD was the best place to combine the two.

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Senior Story 2020: Business Major Pursues Cybersecurity

It is not uncommon for the University of Dallas (UD) and the University of Texas at Dallas (UTD) to get confused, and Adella Klinte, BA '20, was unfortunately subject to that confusion. When she applied to UD, Klinte thought she was applying to UTD. Crazy though it may seem, Klinte thinks it was God's plan all along.

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