Visual Identity Symbols

Official Seal, Logo & Wordmark

Trademark Purpose
UD Wordmark We primarily will use the University of Dallas
wordmark for external marketing, advertising and
promotion. This should be the ‘go-to’ trademark for
most purposes.
Official University Seal 

We will use the seal when a symbol is necessary or
provides a compelling and fitting addition to the
communication. This will be used more broadly in
both internal and external communications than in
recent years.

Symbolism

  • Outer Circle: Founding date, name of University in Latin, motto in Latin.
  • Central Figure: Triquetra interwoven with triangle as a double symbol of the Holy Trinity. Circle is a symbol of eternity and unity of the Godhead.
  • Fleur-de-Lis: Symbol of the Blessed Virgin Mary, France, two teaching orders - Cistercian Order and Sisters of Saint Mary of Namur.
  • Shields: Crusader’s shield, Texas star/emblem of Mary, Torch of liberty and learning, oak/olive trees reference Texas.
  • Bottom: Trinity River is represented by the wavy lines.
UD Athletic Logo We will use the interlocking UD symbol in support
of athletic teams and programs. This mark should
not be used as an alternative to the university
wordmark or seal for general promotions or communications.
Not Approved
Unapproved Tower logo

We will refrain from creating any new material or
items with the “tower and flame” logo. When
reproducing items that currently use this
trademark, we will replace it with the wordmark
alone whenever possible and/or use the UD seal
where necessary and appropriate.

Please Note: For use of any of these trademarks, there are important considerations and limitations (size, color, orientation, position, appropriateness for the design, etc.). Anyone with a need or desire to create new materials or use these trademarks — especially for external or promotional purposes — must seek guidance and approval from Marketing and Communications to ensure proper usage. For guidance and approval, please contact Marketing and Communications before developing any new items or material:

Roberta Daley, Director of Client and Creative Services rdaley@udallas.edu / 972.721.5179
Submit a Creative Services Request

News

UD in Service: Ph.D. Students Share 'Confessions' in South Irving

UD students not only read St. Augustine's Confessions in Rome, traveling to Ostia to marvel at the place in which, according to Book IX, St. Augustine and his mother, St. Monica, had a joint mystical vision of God -- they also travel 4.4 miles from the Irving campus to read the text with residents of South Irving.

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How to Build a Shortwave Radio

As you know if you’ve read even some of our first UD Reads book, "All the Light We Cannot See," it’s possible to build a radio from random, scavenged parts, as long as you can find the necessary random, scavenged parts, as Werner does in the book. This is also essentially what Assistant Professor and Department Chair of Physics Jacob Moldenhauer did as well: He scavenged parts from the Physics Department, and built a radio.

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Thomas S. Hibbs Appointed President of University of Dallas

The University of Dallas Board of Trustees announced today that it has unanimously selected Thomas S. Hibbs, Ph.D., BA '82 MA '83, to serve as the university's ninth president. The first alumnus of UD to be president, Hibbs has served as dean of the Honors College and distinguished professor of ethics and culture at Baylor University since 2003.

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