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Behind every unforgettable event, thrilling game, and luxury experience is a team of professionals who understand how to deliver excellence. An MBA with a concentration in Sports, Entertainment & Hospitality prepares you to lead in dynamic, fast-paced industries where business, creativity, and customer experience come together.
At the University of Dallas, students in this concentration gain skills in event planning, sponsorship and brand management, guest services, operations, and strategic leadership. The curriculum is rooted in real-world application and ethical decision-making, preparing graduates to thrive in high-energy environments.
Leads promotional campaigns, brand partnerships, and fan engagement strategies for sports teams, athletes, or organizations.
Plans and executes live events, including sporting events, concerts, corporate gatherings, or hospitality experiences, coordinating logistics, vendors, and guest experiences.
Oversees day-to-day operations in hotels, resorts, or entertainment venues, ensuring exceptional guest service, efficiency, and profitability.
Manages brand relationships, sponsorship activations, and cross-promotional efforts within sports and entertainment properties.
Leads operations, staffing, and maintenance for stadiums, arenas, or entertainment complexes, ensuring events run smoothly and safely.
Here are a few examples of people who have graduated from UDallas and achived success in their various professions.
“I apply the knowledge and skills I gained from the UD MBA in Sports & Entertainment every day. My goal is to ensure that every fan, regardless of ticket price, enjoys an exceptional experience at Mercedes-Benz Stadium. To achieve this, I focus on hiring the right people, leading my team effectively, and making customer service a top priority - all of which I learned during my time in the UD program, for which I am deeply grateful.”
“My Sports & Entertainment MBA at the University of Dallas was a transformative experience that profoundly shaped my career in the film business. The program's rigorous curriculum not only deepened my understanding of business principles, but also provided me with a robust framework for strategic thinking and leadership.”
“I’m very appreciative for my time and experience in the UD Sports & Entertainment program. The skills, knowledge, and hands on experience I acquired there helped set the stage for my career in hospitality with Hilton!”
Scott Wysong has been involved in teaching, researching and consulting in sports, entertainment and hospitality for over 20 years.
Since 2002, Dr. Wysong has been a member of the International Association of Venue Managers and consulted with their Academy for Venue Safety and Security for a number of years.
Wysong has also gotten students involved in volunteering for the Super Bowl, Final Four, NBA All Star Game, NHL All Star Game, NCAA basketball championships and numerous other events. In addition, he has taken classes to New York City, Los Angeles, Santa Fe and Puerto Rico to meet with NBA, NFL, MSG, U.S. Open (USTA), William Morris, Home Depot Center, Disney and MLB executives over the years.
Sports, Entertainment & Hospitality students have worked on class projects for the Dallas Cowboys, Dallas Mavericks, Dallas Stars and American Airlines Center among many others.
Dr. Wysong has presented his research findings on sports, entertainment and hospitality at conferences in Cambridge (UK), Heidelberg (Germany), Porto (Portugal), Copenhagen and Barcelona. He has also twice been a Visiting Artist at the Hong Kong Academy for Performing Arts.
Dr. Wysong holds a BA in Economics from Vanderbilt and an MBA and PhD in Marketing from the University of Texas at Arlington, and his consulting company, Wysong Brand Solutions, performs economic impact studies for sports/entertainment events such as the Radiance Technologies Independence Bowl, Taylor Swift 1989 Tour, Caddo Parish Parks and Recreation and the Shreveport-Bossier Convention & Tourist Bureau to name a few.
The Master of Business Administration (MBA) program combines business literacy, virtue-based ethics, liberal arts, and social science to create leaders who can navigate the complexities of modern business with integrity and purpose. Through a combination of a unique integrated approach to the common body of business knowledge, practical applications, and innovative electives, students gain a comprehensive understanding of the business environment while cultivating the ability to lead and drive change across diverse industries.
One of the prime advantages of the Satish & Yasmin Gupta College of Business at the University of Dallas is quality education created for the working professional. The Satish & Yasmin Gupta College of Business uses a trimester system, with fall, spring, and summer terms to allow for accelerated time to completion. Classes are offered in an evening format at our Irving campus or online.
For international students, it is a distinct advantage to attend classes with current working professionals in the field where they aspire to work. Upon graduation, students may apply for the 12-month Optional Practical Training (OPT).
39 Total Credit Hours / 18 Classes.
BUAD 5F70 Cornerstone*ACCT/FINA 6310 Financial Intelligence.BUAD 6310 Quantitative Reasoning for Decision-Making.MANA 7310 High Performance Work Teams.LDRS 6310 Leading Innovation and Organizational Change.MANA 7330 Integrated Business Operations. MANA 7340 Integrated Business Strategy.
MARK 6340 Contemporary Issues in Sports, Entertainment and Hospitality.MARK 7341 Venue Management and Hospitality:
MARK 6321 Professional Sales and Negotiation.MARK 6322 Branding and Sponsorships.MARK 6337 Digital Marketing.
