Strategic Marketing & Communications

The Marketing & Communications Department is a full-service, in-house marketing and communications resource charged with promoting the university’s brand identity by providing professional strategic communication and marketing support.


Creative services

With few exceptions, the university expects all projects that communicate with any external audience – whether digital or print –to be managed by Marketing & Communications Department. This includes, but is not limited to, mass email campaigns, print collateral and video, as well as web and print advertisements.

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Digital Communications

The Marketing & Communications Department maintains responsibility for the overall design, content and organization of official websites to ensure message and branding consistency across campus units. Other digital communication tools range from mass e-mail services and fully optimized web landing pages and micro sites to content management system and web analytics training.

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News & Information

The Marketing & Communications Department works to enhance the reputation, visibility and understanding of the university by collaborating with campus units to publicize news and major events to local, regional and national news outlets. We also administer a student hometown news program and are responsible for Today@UD, the university's internal e-newsletter.

Social Communities

Facebook, Twitter, LinkedIn, Flickr and YouTube, among others, are social channels through which members of the UD community can connect with each other and the general public. The Marketing & Communications team maintains official pages on several social media networks and is a resource for online communities hosted by various campus units.

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Strategic Marketing

Thoughtfully planned communication strategies and tactics are critical to successfully maintaining the university’s brand. The Marketing & Communications team plays an integral role in developing strategic communication plans and creating marketing and advertising campaigns that engage our audiences by telling the UD story.



IPS Student Holds Her Own at First Major Academic Conference

Angela (Mistaleski) Lill, BA '13 PhD '19, was a double major in politics and philosophy at UD, and she's currently working on her doctorate in politics through the Braniff Graduate School of Liberal Arts' Institute of Philosophic Studies (IPS). This past June, she presented at the annual Aristotle and Aristotelianism Tradition Conference at Marquette University.

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John Allen Delivered UDMC Keynote

John Allen, associate editor at the Boston Globe and CNN's senior Vatican analyst, delivered the keynote address at the ninth annual University of Dallas Ministry Conference (UDMC).

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