Marketing & Communications

Strategic Marketing & Communications

The Marketing & Communications Department is a full-service, in-house marketing and communications resource charged with promoting the university’s brand identity by providing professional strategic communication and marketing support

 

Strategic Marketing

 Thoughtfully planned communication strategies and tactics are critical to successfully maintaining the university’s brand. The Marketing & Communications team plays an integral role in developing strategic communication plans and creating marketing and advertising campaigns that engage our audiences by telling the UD story.

Creative Services

With few exceptions, the university expects all projects that communicate with any external audience – whether digital or print –to be managed by Marketing & Communications Department. This includes, but is not limited to, mass email campaigns, print collateral and video, as well as web and print advertisements.

News & Information

The Marketing & Communications Department works to enhance the reputation, visibility and understanding of the university by collaborating with campus units to publicize news and major events to local, regional and national news outlets. We also administer a student hometown news program and are responsible for Today@UD, the university's internal e-newsletter.

Social Communities

Facebook, Twitter, LinkedIn, Flickr and YouTube, among others, are social channels through which members of the UD community can connect with each other and the general public. The Marketing & Communications team maintains official pages on several social media networks and is a resource for online communities hosted by various campus units.

 Digital Communications

The Marketing & Communications Department maintains responsibility for the overall design, content and organization of official websites to ensure message and branding consistency across campus units. Other digital communication tools range from mass e-mail services and fully optimized web landing pages and micro sites to content management system and web analytics training.

News

Summer Programs

Best College Reviews has included the University of Dallas on its list of the "The 20 Best College Summer Programs for Gifted Students," placing the university's summer high school programs among Ivy League schools such as Harvard University, and other elite institutions like Stanford University.

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History Professor Discusses Dallas Police Shootings

"How someone watching the video of what happened in Minnesota, how it affected a little girl in the backseat of a car, could turn around and think this was an appropriate response -- it's horrifying," said Associate Professor of History Susan Hanssen in an interview with Britain's Sky News 18 hours after the shooting of Dallas police officers on Thursday, July 7.

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Rome Campus Hosts International Archaeological Conference

Shrines to Mithraism, one of the main pagan religions of the high and late Roman Empire, can be found throughout the Roman world: under the Church of St. Clemente in Rome, in the ancient port city of Ostia, in the Syrian town of Dura-Europos and, as it happens, in the town of Marino near UD's Eugene Constantin Campus.

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