Project Recap

Project Recap

Capstone Projects  

MBA students in their last semester at the Gupta College of Business at the University of Dallas, complete "The Capstone Consulting Experience" course, where students work together on a consulting project for a real company or organization.

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Smoothie King (Fall '21)

Via consumer surveys, Capstone students evaluated the firm’s guest experience and made recommendations.

Concentrix (Spring '21)

Capstone students proposed alternate uses for Concentrix’s Dallas real estate holdings.

St. Vincent de Paul Society of North Texas (Spring and Summer '21)

Two teams of Capstone students proposed enhancements to the SVdP pharmacy program that serves those in poverty.

Gupta Business Plan Competition (Summer '21)

Looking to re-launch our Business Plan Competition, the Capstone students looked at other university competitions and surveyed current Gupta students to determine the best way to position the competition.

My Kuzina (Fall '21)

This upstart Greek ghost kitchen in DFW was looking for a marketing plan that the Capstone students prepared based on consumer surveys.

Level Pathways (Spring '21)

Providing resources to homeless high school students in Irving, the Capstone students evaluated the Irving ISD’s at-risk mentoring program and suggested ways for Level Pathways to use the program to identify youth that may need their services.

Bishop Lynch High School (Fall '21)

Via a student focus group, the Capstone students provided strategic recommendations to measure how the school’s House System develops student leaders.

Catholic Charities Dallas (Spring, Summer and Fall '21)

Capstone students have been working with CCD for over a year including an examination of their marketing outreach and volunteer recruitment/retention strategies.

Shreveport-Bossier City Convention & Tourist Bureau (Summer '21)

The Capstone students were asked to review and recommend strategies for the Bureau’s different social media platforms.

Pro Players Foundation (Spring '21)

The Capstone students researched and created a database of possible sponsors for this DFW non-profit benefiting children.

Financial Executives International – Dallas

Administering a membership survey, the Capstone students made recommendations for the organization to grow and diversify its membership.

Irving - Las Colinas Chamber of Commerce (Fall '21)

The Capstone students prepared an Operations Plan for the Chamber’s 2022 Innovation Awards, which grants cash prizes to Irving high school students for their innovative ideas.

iSchool of Lewisville

Dr. Ben Dilla’s team worked on a project for iSchool of Lewisville, a magnet school run by ResponsiveEd. The high school has a business curriculum, and the students run their own coffee shop called Deja Brew. The director of the school wanted an analysis of current operations and recommendations on how it could expand. He was very pleased with the students’ ability to look at industry trends and market data and make it relevant to their single coffee shop operation. They have already implemented changes in hours of operation and menu offerings, with more to come.

Acme Brick

One of Professor Bruce Evans’ teams provided wellness strategies for Acme Brick Company. The Acme Brick senior executive (and a Gupta alum) was very pleased. The harmony between Capstone students and the client was deeply evident. In another section of the course, Farley Consulting Company's CEO worked with the students to develop a strategic marketing plan for his firm.

The Federal Reserve Bank of Dallas

Bishop Lynch High School

One of Dr. Scott Wysong’s teams was tasked with assessing Bishop Lynch High School’s new house system, whereby students are assigned across grades to one of eight groups or “houses” in an effort to increase mentorship, pastoral care, and student leadership opportunities. A Bishop Lynch parent survey and faculty/staff survey were created to assess these perceptions of the house system. In addition, the team surveyed administrators at other Catholic high schools in the U.S. who have already implemented a house system. According to Bishop Lynch High School Principal, Chad Riley, “This project has provided a research-based foundation for our understanding about the culture at Bishop Lynch High School, particularly with our implementation of the House System. In addition, the student consultants for this project have created an opportunity for collaboration between Bishop Lynch and the University of Dallas that will benefit constituents in both institutions for years to come."

Dallas Area Rapid Transit (DART)

Dallas Mavericks

Dr. Wysong also supervised an individual Capstone for a student, Lily Ashidam, who worked on a project for the Dallas Mavericks. Surveying almost 200 UD undergraduate students, Ashidam was able to assess this demographic’s perception of the Mavs and provide strategic marketing recommendations to appeal to this segment. Sr. VP, Ronnie Fauss, was very pleased with the final deliverables.