Walter Wysong (Scott) Ph.D.

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Associate Professor of Marketing, Gupta College of Business

Phone: (972) 721-5007


Office: SB Hall #210

Scott Wysong holds an MBA and Ph.D. in Marketing from the University of Texas at Arlington and a BA in Economics from Vanderbilt University.

He has published a number of research articles in academic outlets and conducted research for over 100 firms, including economic impact studies for the Duck Commander Independence Bowl, Taylor Swift ‘1989’ Concert, Red River Rally and U.S. Hot Air Balloon Championship, Garth Brooks concerts, Christmas on Caddo Fireworks Festival, Red River Revel Arts Festival, National Hot Rod Association (NHRA) Region 4 Qualifying, Texas Bass Champs Team Tournament Sponsored by Yamaha, Battle on the Border High School Football Showcase, Cirque du Soleil’s ‘Toruk,’ Highland Jazz & Blues Festival, Gusher Days Festival, Louisiana High School Athletic Association (LHSAA) State Wrestling Tournament, Shreveport Mardi Gras Parades and the Red River State Fair Classic.

Since 2002, he has been an active member in the International Association of Venue Managers (IAVM). Prior to his career in marketing, Dr. Wysong was Director of Operational Audits for Osteopathic Health System of Texas for nearly a decade.

Why did you become a professor?
I want to show students that learning can be fun and applicable to their careers.

What do you enjoy most about teaching?
I often receive emails from alumni, sometimes many years after graduating, thanking me for something they learned in one of my classes and how it helped them in some way in their career. To me, that is very gratifying.

What do you hope students gain from your courses?
I hope that students learn that marketing is vital to every organization.

What did you do prior to entering academia?
I was the Director of Operational Audits for Osteopathic Health System of Texas. There, I really learned the importance of knowing the numbers and return on investment.

What are you passionate about outside of the University?
I am a big sports fan. So, I watch a lot of sports.

What are your research interests?
I am interested in branding, customer service and sports marketing research.


MARK 5F50: Foundation of Marketing
MARK 6305: Value-Based Marketing
BUAD 8390: The Capstone Consulting Experience

Customer Service
Sports Marketing

Wysong, Scott and Rosemary Maellaro (2013). “An Empirical Examination of Mega-event Volunteer Satisfaction and the Introduction of the Volunteer Selection Improvement Process (VSIP) Model,” The International Journal of Sport and Society, Vol. 3 (2), pp. 123-136.

Wysong, Scott and Sri Beldona (2007). “Putting the ‘Brand’ Back into Store Brands: An Exploratory Examination of Store Brands and Brand Personality,” Journal of Product and Brand Management, Vol. 16 (4), pp. 226-235.

Wysong, Scott and Jim Munch and Susan Kleiser (2002). “An Investigation into the Brand Personality Construct, its Antecedents and its Consequences,” In American Marketing Association Winter Educators’ Conference: Marketing Theory and Applications ed. Kenneth R. Evans and Lisa K. Scheer: Chicago, Illinois, pp. 512-518.

Wysong, Scott and Rosemary Maellaro (2016). “The Importance of Volunteer Training at Collegiate Mega-Events,” College Sport Research Institute Conference, Columbia, SC.

Wysong, Scott and Gerhard Trosien and Don Hancock (2008). “Cheer for the Home Team … to Go Green! An Exploratory Examination of Fans' and Facility Executives’ Attitudes toward Environmentally Friendly Sports and Entertainment Venues,” European Association for Sport Management: Heidelberg, Germany.